Data-Driven or Data-Deluded? The Difference is in the Execution
Saying you’re data-driven is easy. Proving it requires governance, culture, investment, and an openness to evolve.
Author: Trey Connolly
Trey serves as the Vice President of Data & Analysis at Digitas North America, where he is currently deployed as the analytics lead for Constellation, the advertising agency responsible for Samsung. In his role, he focuses on formulating measurement strategies, executing marketing KPIs, creating visualizations, delivering business intelligence insights, and shaping data strategies. Trey leads a team of data analysts and scientists, extracting insights from diverse data sources, including website analytics, customer data, and marketing platforms.