The Reason AI Adoption Stalls in Freight

A system that works only when everything is perfectly structured will struggle to earn a place on a brokerage floor.
Albert Lie is the Co-founder and CTO of breadd.ai, a brainless sales tool for freight brokers that delivers high-intent shippers every morning. He previously helped scale multiple Y Combinator startups from zero to unicorn status, working across engineering, product, and AI systems. His writing and insights have been featured in Forbes, IBTimes, InfoQ, and other major publications.

A system that works only when everything is perfectly structured will struggle to earn a place on a brokerage floor.